Social media network has been playing an important role in the global business environment today. More businesses now would like to make their social media network more effective and attractive. Hashtag is a word or phrase preceded by a hash mark, used within a message to identify a keyword or topic of interest and facilitate a search for it.
Hashtags are a way for social media users to tag their posts with keywords, so that make them easier for social networks to organise and users to search. It is a tool for business to improve their efficiency of using every social media network. The first person, who use of a hashtag in social media, is Chris Messina. He is a former Google employee as a designer on Google Plus. The first hashtag took place in 2007, and it was quickly spread after that.
Nowadays, Twitter, Facebook, Instagram, Google+, Tumblr, Pinterest, YouTube, Kick-starter, Vine, Flickr, Friend Feed, GitHub, and Tout, all these networks support hashtags. Most of them use hashtags in the similar basic method, but each network has a different tweak on the method of using hashtags.
Using hashtags is very simple, but users should pay attention to the following minor details.
- Don’t string too many words together with a single hashtag.
- If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet.
- Don’t #spam #with # hashtags. Don’t over-tag a single tweet.
- Use hashtags only on tweets relevant to the topic.
Creating your own hashtags is helpful. It will remind readers to remember your brand when they see that hashtag. The key to creating a hashtag is to completely guide how you want the conversation to go.
In conclusion, hashtags create incentives for people to categorize their posts, and make users much easier to look for post on the same topic. It is also an easy way to distribute news to groups of people.
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