Facebook Isn’t Dead: 10 Reasons to Keep Using It for Your Business

Today, I read an article called “Facebook isn’t dead10 reasons to keep using it for your business” on blog. It took me into deep thinking about Facebook. The following 10 reasons changed my thoughts.


1. It’s Great for Recruiting

Facebook provides a great platform for our business to show our company  culture. Although China is the main market for us, we still need employ staff to deal with problems suppliers. Facebook is helpful for us to recruit.

2. It’s the Largest Social Network

Facebook is the biggest social network on the planet. It will increase our brand awareness, so that more potential suppliers will know us. We are able to create relationships with more suppliers and get a better price from them.

3. It Offers Cost-Effective User Acquisition

Facebook cost less for users. This will help us reduce cost, so that maximise profit.

4. It’s Still Universal

Facebook is universal, almost all people know it and use it. People can use it on desktop, laptop, and mobile. We can easily access it, and people easily know us.

5. It’s a Cheap Way to Get New Customers

Although this reason not suitable for our business, we have to say it is a great way for local business to get new customers. Facebook provides cheap advertisement for businesses.

6. It’s Important for Customer Support

For us, it’s important for supplier support. It’s a good way for us to keep great relationships with our suppliers.

7. It’s Considered a Utility

Facebook is useful and many people regard it as a phone. It makes communication easier and more interesting.

8. It Helps Build Credibility

When potential suppliers look our business online, they wonder our credibility. Facebook provides a chance for them to understand our company’s credibility.

9. It Drives Web Traffic

Facebook will increase our company’s web traffic. People will know our company first from Facebook, and search further information on our website.

10. It’s Not Dead Yet

Although it’s falling organic reach, it still the suitable network for business. it will help us to success.

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How To Do Business With Weibo?

Weibo means micro-blog in China; it is similar with Twitter and Facebook. Sina Weibo has been China’s largest social network site (SNS) at present. By the end of December 2012, Sina Weibo has more than 503 million registered users, and approximate 100 million messages were posted on Weibo every day. The huge number of register users is a great chance for business to maximize marketing value. It has attracted more than 130,000 companies including one-third of top 500 enterprises in the world.

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In order to create China’s health food market, Weibo is a good tool for us. We can follow four steps for creating market.

  1. Preparation

Firstly, we have to confirm that our target customers and potential customers are registered users of Weibo. Secondly, we need make a long term plan for using Weibo to create health food market. Thirdly, it is better to get some professional advice.

2.  Account Setup

In this process, it is better to create a company Weibo page. Design of the company page and the basic setting is the most important two factors in account setup. Well designed company page will attract more users visit our site.


3.  Community Management

Community management is the essence of Weibo marketing. The community is quite influential and loyal to a business or brand. Marketer must pay attention to fans, because fans will spread the information of the company in a positive way. It is also can be regarded as a way of advertising.


4.   Event

There are many events are held on Weibo, and most of the events are sweepstakes. Events are effective and attractive on Weibo. For a short term, well organized events will increase the popularity of the account. Secondly, the events will sharply increase the sales performance in a short run. Along with the fierce competition, marketers need do the following as well:

  • Organize event frequently; do not let fans wait for too long.
  • Integrate with other SNS, so that spread to more place.
  • Interact with fans and participants

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Use Wechat for Health Product Business

I want to sell New Zealand high quality health products to Chinese market. In order to reinforce our brand influence, Wechat will be a good choice for us. Wechat is a mobile text and voice messaging communication service. It was developed by Tencent in China, and it has been the largest standalone messaging app in China. Here are four ways to use Wechat for health product business.


  1. Use Moments Functions to Attract Followers

Users can send status updates with pictures and short snippets of text. For us, we can send the pictures of health products and compile the introduction of the health products to the Moments. This can be looked at as the Facebook of functions inside of Wechat. Customers will see the new products as soon as possible.


    2.   Wechat Shop

There are more and more shops being built into Wechat. Brands such as ONLY and Sephora, have opened Wechat stores. Wechat store, on the other words, is a mini website that enables brands to complete their brand experience. In the Wechat store, brands can sell products and services directly. We will create brand store (as “Service Accounts”) to sell health products.


     3.   Share Brand Image

We will use Wechat to share our brand image. Our brand can get due attention by displaying our logo, brand name, and brand mission statement on the subscriber’s personal page. Through that, customers and followers will have a direct impression on our brand, and they will be able to know our tastes and preferences.

     4.   QR Codes

On Wechat, users or businesses are able to promote their brands by using Wechat QR Codes. For example, if I create a brand store, I would like to make our brand’s QR Code featured in all point of purchase materials. This will always give customers a reason to scan our QR Code.


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