Facebook Isn’t Dead: 10 Reasons to Keep Using It for Your Business

Today, I read an article called “Facebook isn’t dead10 reasons to keep using it for your business” on blog. It took me into deep thinking about Facebook. The following 10 reasons changed my thoughts.


1. It’s Great for Recruiting

Facebook provides a great platform for our business to show our company  culture. Although China is the main market for us, we still need employ staff to deal with problems suppliers. Facebook is helpful for us to recruit.

2. It’s the Largest Social Network

Facebook is the biggest social network on the planet. It will increase our brand awareness, so that more potential suppliers will know us. We are able to create relationships with more suppliers and get a better price from them.

3. It Offers Cost-Effective User Acquisition

Facebook cost less for users. This will help us reduce cost, so that maximise profit.

4. It’s Still Universal

Facebook is universal, almost all people know it and use it. People can use it on desktop, laptop, and mobile. We can easily access it, and people easily know us.

5. It’s a Cheap Way to Get New Customers

Although this reason not suitable for our business, we have to say it is a great way for local business to get new customers. Facebook provides cheap advertisement for businesses.

6. It’s Important for Customer Support

For us, it’s important for supplier support. It’s a good way for us to keep great relationships with our suppliers.

7. It’s Considered a Utility

Facebook is useful and many people regard it as a phone. It makes communication easier and more interesting.

8. It Helps Build Credibility

When potential suppliers look our business online, they wonder our credibility. Facebook provides a chance for them to understand our company’s credibility.

9. It Drives Web Traffic

Facebook will increase our company’s web traffic. People will know our company first from Facebook, and search further information on our website.

10. It’s Not Dead Yet

Although it’s falling organic reach, it still the suitable network for business. it will help us to success.

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How To Do Business With Weibo?

Weibo means micro-blog in China; it is similar with Twitter and Facebook. Sina Weibo has been China’s largest social network site (SNS) at present. By the end of December 2012, Sina Weibo has more than 503 million registered users, and approximate 100 million messages were posted on Weibo every day. The huge number of register users is a great chance for business to maximize marketing value. It has attracted more than 130,000 companies including one-third of top 500 enterprises in the world.

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In order to create China’s health food market, Weibo is a good tool for us. We can follow four steps for creating market.

  1. Preparation

Firstly, we have to confirm that our target customers and potential customers are registered users of Weibo. Secondly, we need make a long term plan for using Weibo to create health food market. Thirdly, it is better to get some professional advice.

2.  Account Setup

In this process, it is better to create a company Weibo page. Design of the company page and the basic setting is the most important two factors in account setup. Well designed company page will attract more users visit our site.


3.  Community Management

Community management is the essence of Weibo marketing. The community is quite influential and loyal to a business or brand. Marketer must pay attention to fans, because fans will spread the information of the company in a positive way. It is also can be regarded as a way of advertising.


4.   Event

There are many events are held on Weibo, and most of the events are sweepstakes. Events are effective and attractive on Weibo. For a short term, well organized events will increase the popularity of the account. Secondly, the events will sharply increase the sales performance in a short run. Along with the fierce competition, marketers need do the following as well:

  • Organize event frequently; do not let fans wait for too long.
  • Integrate with other SNS, so that spread to more place.
  • Interact with fans and participants

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How to Use Hashtags on Every Social Media Network

Social media network has been playing an important role in the global business environment today. More businesses now would like to make their social media network more effective and attractive. Hashtag is a word or phrase preceded by a hash mark, used within a message to identify a keyword or topic of interest and facilitate a search for it.


Hashtags are a way for social media users to tag their posts with keywords, so that make them easier for social networks to organise and users to search. It is a tool for business to improve their efficiency of using every social media network. The first person, who use of a hashtag in social media, is Chris Messina. He is a former Google employee as a designer on Google Plus. The first hashtag took place in 2007, and it was quickly spread after that.


Nowadays, Twitter, Facebook, Instagram, Google+, Tumblr, Pinterest, YouTube, Kick-starter, Vine, Flickr, Friend Feed, GitHub, and Tout, all these networks support hashtags. Most of them use hashtags in the similar basic method, but each network has a different tweak on the method of using hashtags.

Using hashtags is very simple, but users should pay attention to the following minor details.

  • Don’t string too many words together with a single hashtag.
  • If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet.
  • Don’t #spam #with # hashtags. Don’t over-tag a single tweet.
  • Use hashtags only on tweets relevant to the topic.

Creating your own hashtags is helpful. It will remind readers to remember your brand when they see that hashtag. The key to creating a hashtag is to completely guide how you want the conversation to go.


In conclusion, hashtags create incentives for people to categorize their posts, and make users much easier to look for post on the same topic. It is also an easy way to distribute news to groups of people.

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It Might Be Time to Completely Change Your Social Media Strategy

Jay Baer’s article “Why it might be time to completely change your social media strategy”, which I read today, made me think deeply about it. In summary, Baer believes that shotgun methodology will be a trend in the future.

Social media offers brand reach, but it is difficult in offering reliable reach today. Reach refers to the estimated number of individuals in the audience of a broadcast that is reached at least once during a specific period time. Reliable reach is the ability to send a message to a person who has asked to hear from you, and for that message to reach that person. The difference between potential impressions and actual impressions has been a problem for social media. The incredible competition for attention is one of the reasons of lacking reliable reach. The free service is also a reason why businesses are tolerated in social media.


The lack of reliable reach is actually a waste for businesses. It is time to change the situation, and make it work efficient. The shotgun approach is a way to solve this problem. This effective approach includes three points. Firstly, you need to be sending more messages in more places. Secondly, the number of people you actually reach is much more important than the total potential size. Thirdly, build a touch point corral around each of your customers and fans.


In conclusion, I totally agree with Baer’s points. The quality and actual efficiency should instead of quantity focus era. What is more, concentrating on reliable reach will not reduce the quantity. On the contrary, the shotgun methodology will take a premium on quantity. The more places you are connected to customers, the more places you have permission to contact them, the greater the chances that you will actually be able to contact them somehow, somewhere. It is really worth us to change now.

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